19 Jan 2023
SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia
BY Tom Walker
Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom.
The new Discovery Adventures centres will integrate Discovery’s media content and will be designed to enable young people to "be entertained and gain informed insights with educational value".
SEVEN, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), has a goal of transforming the entertainment landscape of the country.
Last year, the company revealed separate plans to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
The first Discovery Adventures centre, spanning an area of around 3,000sq m, will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally.
SEVEN has partnered with Mycotoo, an entertainment strategy agency and experience design specialist, to design and develop the attractions.
More Discovery Adventures centres are being planned across SEVEN’s entertainment destinations in Saudi Arabia and details of the new locations and sizes will be revealed "in due course".
Abdullah AlDawood, chair of SEVEN, said: “The arrival of Warner Bros. Discovery as a key partner to develop exclusive indoor adventures centres in our entertainment destinations marks a new milestone in the evolution of Saudi Arabia’s entertainment and reaffirms the Kingdom’s position as a leader in the entertainment sector.
"With the mandate to bring truly world-class experiences to the Kingdom, we have carefully curated distinctive Discovery experiences.
"They will add to the diverse portfolio of SEVEN’s entertainment attractions in the Kingdom which will enhance people’s lifestyles.”
Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Discovery, said: “This is the very first indoor adventures centre for Warner Bros. Discovery here in Saudi Arabia and we’re delighted to be launching it through our partnership with SEVEN.
"We are pleased that this indoor adventure featuring Discovery content will further aid in our promise to always strive to deliver experiences that we know our fans will love.”
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