27 Apr 2023
David Lloyd closes its standalone Blaze studio
BY Tom Walker
David Lloyd has closed its only standalone Blaze studio in Birmingham and moved members to nearby David Lloyd clubs which have club-in-club Blaze studios.
It's likely the move marks the end – at least for now – of plans to roll out Blaze as a standalone brand, as announced in November 2019.
The company will continue to offer Blaze within David Lloyd clubs.
The closure is seen as a rationalisation as the brand consolidates its operations to build profitability following pandemic disruption.
HCM spoke to David Lloyd CEO, Russell Barnes, in 2021 and you can read this profile here.
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