12 Jun 2023
Lululemon and Xponential renew and expand digital studio partnership
BY Tom Walker
Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon Studio, increasing the number of branded workouts on the retailer's digital fitness platform.
Going forward, Xponential will provide workouts from its Pure Barre, Rumble, AKT, and YogaSix brands. The Xponential workouts on Lululemon Studio are overseen by instructors from Xponential's own digital platform, Xponential+.
The move follows the renewal of a collaboration between the two, which was first launched in October 2022.
As part of the partnership, members of Lululemon Studio can also take advantage of discounted classes at Xponential's brick-and-mortar wellness and health and fitness locations across the US.
Lululemon Studio was launched by Canadian yoga and athletic apparel retailer, Lululemon, last year and offers both on-demand and live-streamed fitness classes.
The launch of the service followed the company's acquisition of fitness tech firm Mirror for US$500m in 2020, which it then rebranded as Lululemon Studio.
Garrett Marshall, president of Xponential+, said: "We acknowledge the evolving landscape of the modern fitness consumer, who seeks a seamless blend of digital and in-person workouts that cater to their diverse needs.
"In line with Lululemon's vision, Xponential is dedicated to bridging the gap between digital and in-person fitness experiences.
"We recognise the dynamic expectations of today's hybrid fitness consumer and are very pleased to continue our partnership with Lululemon."
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