15 Jun 2023
Universal Studios develops new kids’ business model for Frisco park.
BY Tom Walker
The planned Universal Studios theme park in Frisco, Texas, could open as early as 2026.
Currently in the planning stages, the park will be designed to be "more intimate" and sized for a regional audience – while also being more engaging for younger audiences.
According to Universal, the focus will be on family-friendly attractions, interactive and playful shows, character meet and greets, unique merchandise and food and beverage venues.
The as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks and will occupy an area within 97 acres of land purchased by Universal.
There are also plans for an adjacent themed hotel and room for expansion.
Page Thompson, president, new ventures at Universal Parks & Resorts, said: "Although smaller in size, it will still carry the same quality as Universal’s other larger resort destinations.
“We're excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans.
“We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”
According to local media, Frisco mayor, Jeff Cheney, told the audience at a city hall meeting on 5 June that the park could open as early as 2026.
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