29 Jun 2023
Serenbe spa more than doubled in size to accommodate boom in demand
BY Megan Whitby
Award-winning US wellness community Serenbe in Atlanta, Georgia, has expanded its spa following a jump in business over the past two years.
Thanks to the update, The Spa at Serenbe has grown from eight treatment rooms to 12 and expanded its footprint by nearly 60 per cent (from 1,900sq ft to 3,198 sq ft).
"Over the last two years, our business at the spa doubled and we were sold out every weekend,” said Garnie Nygren, Serenbe co-managing partner and owner of the Spa at Serenbe, speaking exclusively to Spa Business.
“The increased demand for signature wellness services at Serenbe that guests have come to know and love, especially post-pandemic, fostered the need to grow our space and expand our offerings.”
Demand for spa services in the US has boomed since the pandemic according to recent research from the International Spa Association(ISPA), which found the US spa market is in its strongest ever position and worth over a record-breaking US$20.1bn (€18.3bn, £15.9bn).
Following the update, the Spa at Serenbe now features a new private couples lounge and treatment room accompanied by corresponding premium couple’s packages. The refresh has also added a new second lounge, a walk-in sauna, lockers for guests to store personal items, updated outdoor lounge space, an additional restroom, plus a walk-in steamroom.
The spa offers a selection of treatments supplied by Osea, Naturopathica, HydraFacial and Laurel Skin. To mark the refresh, Serenbe will also create new couples and spa buy-out packages.
“With the new expansion capacity, we’re increasing business by 33 per cent with the additional rooms, new lounges and sauna and steamroom amenities,” Nygren added.
“These new services are encouraging guests to book additional services and stay longer for a more relaxing full spa experience versus our historical single service bookings.”
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