22 Mar 2024
Myzone removes the hardware barrier with launch of MZ-Open, making its system available on smart watches
BY Kath Hudson
Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record workouts without an additional device, and taking the tech company into the multi-billion dollar smart watch market.
Myzone founder, Dave Wright, said the development of MZ-Open is in response to customer feedback, has been years in the making and is one of the most significant launches in the company’s history.
Global CEO, David Stalker, says this reduces barriers to entry and will help more people join the Myzone community: “Our research proves that gym goers engaged with Myzone remain members 24 per cent longer than those who don’t, driving significant additional revenue for operators while also creating healthy, active, long-term habits for individuals.”
According to Statista, by 2028 the global smart watch market will be worth more than US$62 billion (€57 billion, £49 billion.) Pairing a smart watch to Myzone is easy and gives access to Myzone’s ecosystem, providing accurate heart rate training, fitness tests, real-time feedback and access to the global community. Scanning a QR code on screen with a smartphone, users can also join live gym boards and keep earning MEPs (Myzone Effort Points) whenever they move.
Myzone’s CTO, Leon Rudge, says: “Our product development is always driven by market need. Gym operators were telling us that once people engage with Myzone they stay engaged but getting that initial buy-in can often be obstructed by the need to purchase a new wearable. We listened.”
Myzone is used in more than 9000 facilities across 84 countries.
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