Wholesaler Hancocks has launched a range of snacks to make healthier choices more accessible.
The range is designed to enable health clubs and leisure centres to offer alternatives to customers before or after exercise. New signage and POS will help them navigate the new lines.
The launch of Healthier at Hancocks is a response to the healthier snacking market having grown by 15 per cent in the last 12 months, taking it to £148m in the UK.
Two new partner brands, Sneak Energy and Clif have been added to existing lines from Barebells, Grenade, Gunna, Get More Vits and Eat Natural. The company also plans to extend its own ranges by launching products through partner brand development.
Kathryn Hague, head of marketing said: “With increasing demand for healthier snacks, gyms, health clubs and leisure centres can tap into this trend and offer customers functional and energy products.”
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