Freyja Fit’s commercial-grade equipment is designed specifically for women.

The company’s dumbbells come in pink and pastel green, blue and purple, while its kettlebells are available in ‘competition pink’.

Other products include pink barbells, which are available in 7.5kg, 15kg, and 20kg options with a pink stripe design, and pastel-coloured Bumper Plates.

Founder Lisa Anthoney says Freyja Fit is on a mission to make lifting more accessible and less intimidating for women of all ages and abilities: “We believe beautiful, feminine equipment can coexist with professional performance – helping gyms and studios attract and retain more female members,” she says.