Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.

Taking place at the close of day one on Wednesday 17 June, the anniversary celebration will be hosted at the Waterfront Street Kitchen & Bar outside Excel, London, bringing together exhibitors, delegates, speakers and partners from across the physical activity, fitness, sport and wellbeing sectors.

Sponsored by Shua Fitness, the waterfront reception will feature food, drinks and entertainment as the industry comes together to reflect on a decade of Elevate and the organisations that have helped shape its growth since its launch in 2016. 

This year’s edition is on track to be the most impactful yet, with 200 brands confirmed to exhibit alongside the sector’s biggest free-to-attend education programmes. Across the two-day event, four Elevate theatres — Debate, Generate, Accelerate and Collaborate — will host expert-led sessions exploring key themes including fitness, technology, wellbeing, community health and performance. Externally curated stages will also make a return with stages from Active Aquatics (RLSS UK, STA and Swim England), Technogym and Third Space.

The programme is further supported by Future Fit, Elevate’s official Education Partner, alongside new features for 2026 including Legacy Education Sessions and an interactive Innovation Trail delivered in partnership with Intelligent Health’s Beat the Street activation.

The exhibition floor will also showcase live product demonstrations, launches and a record number of networking partners, reinforcing Elevate’s position as a central meeting point for the sector.

As part of the anniversary celebrations, attendees will be invited to contribute ideas and messages about the future of physical activity, creating a collective industry snapshot as Elevate looks ahead to its next decade.

Elevate 2026 takes place on 17–18 June at Excel London. To register and secure your place at the event — and add the 10-year anniversary drinks reception to your diary — visit elevatearena.com.