Everlast Gyms expands its footprint outside of the UK this month with the imminent launch of a club in Dublin.

The four-storey destination will feature a 60,000 sq ft Sports Direct store – also owned by Frasers Group – and the 25,000 sq ft gym, creating a connected retail and fitness hub. 

Alongside the gym, which is equipped with high-performance Nike Grind equipment, facilities will include a reformer Pilates studio; a recovery area featuring three Brass Monkey ice baths and a herbal sauna; Inbody scanning so members can track results and a Myprotein Kitchen for socialising and working.

It will also be Ireland’s first official Hyrox Performance Centre with Centr-supplied race-day kit, specialist performance turf, and tailored programming.

Dan Summerson, Managing Director at Everlast Gyms, commented: "This is a huge moment for Everlast Gyms as we prepare to open our first site outside of the UK and bring our elevated concept to Dublin. Following the successful launch of an integrated Sports Direct and Everlast Gyms in the UK last year, we can’t wait to bring this holistic offering to Ireland, providing greater access to the world’s leading brands and a best-in-class fitness experience.”

Members at Everlast Gyms+ Dublin can choose from three membership tiers: Core, Champion, and Champion Plus – the brand’s most premium membership tier, offering members elevated facilities and experiences.

PureGym announced a move into the Irish market last week, signalling a race for market share. Read more in HCM here.