23 Oct 2003
Beefeater revamp
Whitbread has announced that, instead of axing its beefeater restaurant chain, it will instead be revamping the 30-year-old and attempting a complete repositioning of the Beefeater brand.
The revamping will eventually take in 150 sites at an approximate cost of £42m but the Beefeater name will remain the same.
Following a successful trial with an initial six sites, another six converted sites are now open and there are plans to convert a further eight by the end of the financial year.
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