The site was opened last month in Eindhoven by a successful franchisee who was looking for a new challenge after having established 12 facilities across Germany, says managing director of Kieser Training UK, David Fritz. “This is a pilot study and much will depend on its progress. But there should be a market for 20 sites in The Netherlands,” Fritz said.

The new facility follows the company’s standard layout and is equipped with a minimum of 50 exercise machines and two medical machines. It also follows Kieser’s strict fit-out concept with utilitarian, non-nonsense interior design.

Meanwhile, the company plans to enter the Spanish market and is expected to select a site in the next few months. “We want to establish a firm foothold in Europe and then move overseas,” says Fritz.

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