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25 Mar 2020


The Perfect Storm in Sports 4.0

Executive Boardroom, Middlesex University
College Building, The Burroughs, London, NW4 4BT, United Kingdom

Today’s Leadership is not Enough for Tomorrow’s Problems (Distinguished Lecture Series).

Perfect storms are a rare combination of circumstances that combine to drastically aggravate an event.

This is exactly what is happening in every sector at the moment - including sports - which will require a different set of skills to lead effectively. Today, and on the horizon, sports is experiencing accelerated change, complexity and difficult problems. We will take a unique approach analysing why today's leadership is not enough to solve tomorrow's problems.

About the speaker
John Grisby is both a Professor in Practice of Leadership and Management and the Managing Partner at Grey Matter Global Ltd., a leadership strategy consultancy. He helps prepare and shift sports businesses and leaders from pre-digital age skills '3.0' to digital age '4.0'. He is an expert in integrating unified science and academia with real-world applications to solve difficult problems and achieve results.


Want to attend?
Tel: +44 (0)20 8411 5000
Email: [email protected]
Web: www.mdx.ac.uk/events/2020/03/sports-leadership-distinguished-lecture-series
Contact the organiser:
Company: Middlesex University
Tel: +44 (0)20 8411 5000
Email: [email protected]
Website: www.mdx.ac.uk

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