hcm Handbook 2023 issue 1 Franchising:Market share The market for health and fitness franchises has been growing strongly for the last 20 years, to the point where it's now a substantial part of the sector, drawing in substantial investment and scaling rapidly. Kath Hudson looks at how centralised systems and a mature business model underpin success. View on turning pages View online
hcm Handbook 2023 issue 1 Research:Personal choice The pandemic sparked a change of priorities and how many people regard physical activity. ClubIntel shares its findings into what fitness consumers now want, lifting the lid on who are the casual consumers, fitness explorers, routine junkies and wellness lovers.
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hcm Handbook 2023 issue 1 Research:Change the record People might think they’re joining the gym to lose weight but according to ACE’s Dr Erin Nitschke dig deeper and you find it’s actually the other health benefits they want. She and eating disorder expert, Eva Musby, say it’s time to step away from diet culture and shift the focus to fun and adopting healthy lifestyle habits.
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hcm Handbook 2023 issue 1 Research:A good heart Who knew that when you call yourself an idiot for making a small mistake that it impacts the health of your heart? ACE gives a run down on research which shows the surprising link between self compassion and cardiovascular health.
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HCM Handbook 2023 issue 1 Research:The right price With such a tough economic climate, it’s tempting to pass some of the costs on to members. Some operators are already doing so. But will the beleagured consumer stand it? Julie Allen passes on some interesting insights from Leisure-net’s pricing report.
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HCM Handbook 2023 issue 1 Industry insights:Waves of change Challenging trading conditions look set to give public sector leisure provision a shake up. Martyn Allison looks back at how trying times have impacted the public sector previously and talks us through the way things could pan out as councils rethink their priorities and sport and leisure pivots towards health and wellbeing.
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HCM Handbook 2023 issue 1 Industry insights:Predictions A stellar line up of industry thought leaders give their views on what might be coming down the tracks in the next 18 months and where to find the chinks of light in the current stormy landscape. Contributors include Liz Clarke, Huw Edwards, Tara Dillon and Martin Franklin. View on turning pages View online
