What our advertisers say....
Life Fitness
What were the aims
of your marketing promotion?
We wanted to increase customer awareness about
the Life Fitness brand and maintain good communications
about product launches with new and existing
customers.
Which campaign did you chose to run and what did it comprise of?
We ran a series of new brand advertisements
as part of a brand awareness campaign to
communicate our new brand image and message
to customers.
What response did you receive?
This campaign, in addition to other marketing
communication tools, prompted a very positive
response from customers. They feel that the
new brand has revitalised Life Fitness and
is in keeping with their own goals, both personal
and business.
How did you view the success of the campaign?
Our campaign reached a wide audience in the fitness industry, which was our
main aim. It communicated the new Life Fitness brand vision, "What We
Live For", and what it stands for to our customers across the UK.
Have you enjoyed working with Leisure Media?
Leisure Media have
always been a pleasure to work with, accommodating
any last minute changes where necessary and being
flexible in terms of deadlines.
What do you most like about working with Leisure Media?
The people! Everyone at Leisure Media is friendly,
helpful and a pleasure to work with.
Are you happy with the level of service you receive?
We are very pleased with the service we receive
from Leisure Media. They regularly inform
us of new and improved services and listen
to the views of both customers and readers
to ensure the content they produce is valuable
and that there is a good balance of advertorials
and editorial.
Would you recommend Leisure Media to other companies?
I would definitely recommend Leisure
Media as one of the top publishers in the
fitness industry, with a good mix of mainstream
and sector-specific publications.
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