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FITNESS, HEALTH, WELLNESS

features

HCM People: Jennifer AnistonTeam Pvolve

I’m excited to spread the word about the incredible Pvolve method

Published in Health Club Management 2023 issue 8
Some of Aniston’s favourite workouts are done on the P.volve Precision Mat / photo: p.volve/jennifer aniston/Zoey Grossman
Some of Aniston’s favourite workouts are done on the P.volve Precision Mat / photo: p.volve/jennifer aniston/Zoey Grossman
I’m excited to spread the word about the incredible P.volve method

How did you come to work with Pvolve?
In 2021 I had a really bad back injury and I don’t feel like myself when I’m not able to work out.

I had a friend who’d already been doing Pvolve and not only did I notice her complete transformation – physically and in her energy levels – but she also explained that Pvolve’s functional fitness method respects where your body is at and allows you to work around your current limitations.

This means you don’t have to ‘sit on the bench’ and wait for full recovery before starting the method.

So you starting doing the Pvolve method while recovering from the back injury?
Yes, I ordered the equipment and started streaming the workouts at home and instantly fell in love with the programme and its results.

Once I was back to full strength, I saw how broad the range of workout options are and I was hooked.

It’s completely different from anything I’d tried before and that’s what made me want to get involved with the company.

Tell us about your partnership with Pvolve
I’ve been a member of Pvolve since the injury in 2021 and have really fallen in love with the method.

As a result, I’m now officially partnered with the brand and am working closely with the Pvolve team on things such as product development, marketing and programming strategy.

Tell us more about the method and why Pvolve has been so effective for you
The company has a clinical advisory board which is comprised of medical doctors and experts in women’s health, kinesiology, biomechanics, physical therapy and other disciplines, who have input into the development of the workouts to ensure their effectiveness.

Along with the advisory board, Pvolve is actively engaged in clinical studies that help validate the efficacy of the workouts and to deliver insights which are used to continually improve the method.

The board is also tapped to help Pvolve develop content that supports women throughout various life stages, such as pre- and post-natal and menopause.

You’ve named some of your favourite workouts too...
I’ve been working out with Pvolve’s director of training and head trainer, Dani Coleman and during our sessions, we use the Pvolve patented equipment, such as the P.ball, P.band and P.3 Trainer, along with my favourite combination, which is the Precision Mat, used along with ankle bands and gliders.

Pvolve members can then take classes with Dani online and in the LA studio, as well as doing my favourite on-demand workouts on www.Pvolve.com, where’s there’s a collection of workouts available called ‘Jen’s Picks’.

What’s your favourite Pvolve routine?
I especially love movements that work my core and arms and the P.band and P.ball and gliders are really great for that, plus they’re easy to pack when I travel.

I also like the precision mat because it visually helps guide you through the movements.

Tell us about the new Pvolve ad campaign that just launched
The ad is called ‘A strength that sets you free’, and was filmed recently in Los Angeles.

I worked with the Pvolve team and creative agency 72&Sunny and the ad was shot by Academy Award winning director, Loren Denis, with Linus Sandgren as director of photography. We also had celebrity photographer Zoey Grossman there to capture stills for Pvolve.

The ad is being distributed via social media and also streaming on platforms such as Hulu and Peacock.

I’m excited about the launch of the new campaign and to spread the word about the Pvolve method.

I hope everyone tries it and experiences firsthand how incredible your mind and body feel when you work out in this way.

No matter your fitness level, you can start where you are and I think people are going to love it.

About Pvolve

Working with biomechanists, Pvolve has created a functional fitness method that uses patented proprietary equipment and respects natural movement patterns, such as sitting, standing, walking, running, reaching and twisting.

Benefits can include improved coordination, mobility, balance, postural alignment and movement longevity and by adding resistance training to the mix, Pvolve also helps improve muscle tone, muscle endurance and overall musculoskeletal health.

Designed as a hybrid model, members can join live and on-demand classes on www.Pvolve.com and on the Pvolve App or attend an in-person class at corporate or franchise studios – currently in New York, Chicago, Los Angeles and San Diego.

Speaking to HCM exclusively earlier this year (www.hcmmag.com/Pvolve), Pvolve’s Julie Cartwright and Rachel Katzman shared their vision of growing a global brand and extending their franchised operations, saying: “We’ve spent the last five years building the foundation of a business model designed to scale...we plan to have 250 studios by 2025.

“From our base of digital members in 70 countries and four studios in the US, we’ll have multiple locations in Canada by the end of 2023. We’ve also had a huge interest from the UK and plan to expand there this year. This is in addition to global growth in digital members, since the two work hand-in-hand.

“We’re changing the conversation around fitness and want women to learn they don’t have to sacrifice feeling good for looking good,” they said. “We see Pvolve expanding globally, giving women more choice in how and when they work out and providing an ever-greater connection between fitness, health and wellness that incorporates the latest in scientific inquiry.”

Speaking about signing up an A List celebrity to drive growth, Katzman said: “I was blown away when I found Jennifer Aniston was doing the workouts at home. The fact someone so advanced in their fitness journey and with access to a world of options, fell in love with the method after experiencing its benefits, is a dream come true.”

Watch the ad: www.hcmmag.com/Anistonad

P.volve has developed a range of proprietary equipment / photo: p.volve
P.volve has developed a range of proprietary equipment / photo: p.volve
The company has four proof-of-concept studios and is now growing through franchising / photo: p.volve
The company has four proof-of-concept studios and is now growing through franchising / photo: p.volve
Aniston has joined the P.volve team / photo: p.volve/jennifer aniston/Zoey Grossma
Aniston has joined the P.volve team / photo: p.volve/jennifer aniston/Zoey Grossma
https://www.leisureopportunities.co.uk/images/2023/137216_405432.jpg
The A-lister has joined growing operator Pvolve to work on product development, marketing and programming strategy as it launches its global franchising model
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features

HCM People: Jennifer AnistonTeam Pvolve

I’m excited to spread the word about the incredible Pvolve method

Published in Health Club Management 2023 issue 8
Some of Aniston’s favourite workouts are done on the P.volve Precision Mat / photo: p.volve/jennifer aniston/Zoey Grossman
Some of Aniston’s favourite workouts are done on the P.volve Precision Mat / photo: p.volve/jennifer aniston/Zoey Grossman
I’m excited to spread the word about the incredible P.volve method

How did you come to work with Pvolve?
In 2021 I had a really bad back injury and I don’t feel like myself when I’m not able to work out.

I had a friend who’d already been doing Pvolve and not only did I notice her complete transformation – physically and in her energy levels – but she also explained that Pvolve’s functional fitness method respects where your body is at and allows you to work around your current limitations.

This means you don’t have to ‘sit on the bench’ and wait for full recovery before starting the method.

So you starting doing the Pvolve method while recovering from the back injury?
Yes, I ordered the equipment and started streaming the workouts at home and instantly fell in love with the programme and its results.

Once I was back to full strength, I saw how broad the range of workout options are and I was hooked.

It’s completely different from anything I’d tried before and that’s what made me want to get involved with the company.

Tell us about your partnership with Pvolve
I’ve been a member of Pvolve since the injury in 2021 and have really fallen in love with the method.

As a result, I’m now officially partnered with the brand and am working closely with the Pvolve team on things such as product development, marketing and programming strategy.

Tell us more about the method and why Pvolve has been so effective for you
The company has a clinical advisory board which is comprised of medical doctors and experts in women’s health, kinesiology, biomechanics, physical therapy and other disciplines, who have input into the development of the workouts to ensure their effectiveness.

Along with the advisory board, Pvolve is actively engaged in clinical studies that help validate the efficacy of the workouts and to deliver insights which are used to continually improve the method.

The board is also tapped to help Pvolve develop content that supports women throughout various life stages, such as pre- and post-natal and menopause.

You’ve named some of your favourite workouts too...
I’ve been working out with Pvolve’s director of training and head trainer, Dani Coleman and during our sessions, we use the Pvolve patented equipment, such as the P.ball, P.band and P.3 Trainer, along with my favourite combination, which is the Precision Mat, used along with ankle bands and gliders.

Pvolve members can then take classes with Dani online and in the LA studio, as well as doing my favourite on-demand workouts on www.Pvolve.com, where’s there’s a collection of workouts available called ‘Jen’s Picks’.

What’s your favourite Pvolve routine?
I especially love movements that work my core and arms and the P.band and P.ball and gliders are really great for that, plus they’re easy to pack when I travel.

I also like the precision mat because it visually helps guide you through the movements.

Tell us about the new Pvolve ad campaign that just launched
The ad is called ‘A strength that sets you free’, and was filmed recently in Los Angeles.

I worked with the Pvolve team and creative agency 72&Sunny and the ad was shot by Academy Award winning director, Loren Denis, with Linus Sandgren as director of photography. We also had celebrity photographer Zoey Grossman there to capture stills for Pvolve.

The ad is being distributed via social media and also streaming on platforms such as Hulu and Peacock.

I’m excited about the launch of the new campaign and to spread the word about the Pvolve method.

I hope everyone tries it and experiences firsthand how incredible your mind and body feel when you work out in this way.

No matter your fitness level, you can start where you are and I think people are going to love it.

About Pvolve

Working with biomechanists, Pvolve has created a functional fitness method that uses patented proprietary equipment and respects natural movement patterns, such as sitting, standing, walking, running, reaching and twisting.

Benefits can include improved coordination, mobility, balance, postural alignment and movement longevity and by adding resistance training to the mix, Pvolve also helps improve muscle tone, muscle endurance and overall musculoskeletal health.

Designed as a hybrid model, members can join live and on-demand classes on www.Pvolve.com and on the Pvolve App or attend an in-person class at corporate or franchise studios – currently in New York, Chicago, Los Angeles and San Diego.

Speaking to HCM exclusively earlier this year (www.hcmmag.com/Pvolve), Pvolve’s Julie Cartwright and Rachel Katzman shared their vision of growing a global brand and extending their franchised operations, saying: “We’ve spent the last five years building the foundation of a business model designed to scale...we plan to have 250 studios by 2025.

“From our base of digital members in 70 countries and four studios in the US, we’ll have multiple locations in Canada by the end of 2023. We’ve also had a huge interest from the UK and plan to expand there this year. This is in addition to global growth in digital members, since the two work hand-in-hand.

“We’re changing the conversation around fitness and want women to learn they don’t have to sacrifice feeling good for looking good,” they said. “We see Pvolve expanding globally, giving women more choice in how and when they work out and providing an ever-greater connection between fitness, health and wellness that incorporates the latest in scientific inquiry.”

Speaking about signing up an A List celebrity to drive growth, Katzman said: “I was blown away when I found Jennifer Aniston was doing the workouts at home. The fact someone so advanced in their fitness journey and with access to a world of options, fell in love with the method after experiencing its benefits, is a dream come true.”

Watch the ad: www.hcmmag.com/Anistonad

P.volve has developed a range of proprietary equipment / photo: p.volve
P.volve has developed a range of proprietary equipment / photo: p.volve
The company has four proof-of-concept studios and is now growing through franchising / photo: p.volve
The company has four proof-of-concept studios and is now growing through franchising / photo: p.volve
Aniston has joined the P.volve team / photo: p.volve/jennifer aniston/Zoey Grossma
Aniston has joined the P.volve team / photo: p.volve/jennifer aniston/Zoey Grossma
https://www.leisureopportunities.co.uk/images/2023/137216_405432.jpg
The A-lister has joined growing operator Pvolve to work on product development, marketing and programming strategy as it launches its global franchising model
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There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
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While British adults are the most active they’ve been in a decade, health inequalities remain ...
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Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
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Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more ...
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Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
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Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
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Company profile: BLK BOX
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Company profile: InBody UK
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Catalogue Gallery
Click on a catalogue to view it online
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Greenwich Leisure Limited press release: ‘FAB’ freebies for Barnet carers!
Being a carer – whether that’s looking after a young person, a senior citizen or someone with a long-term illness or disability – can be rewarding but stressful at times. These responsibilities may also limit the carer’s ability to find paid employment.
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Directory
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SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
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Himalayan Source: Salt therapy products
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Loughton, IG10
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Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
22-25 Oct 2024
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Diary dates
24-24 Oct 2024
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Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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